Short term consumer finance

The Consumer Finance Association (CFA) is a trade association which represents the interests of businesses offering short term, unsecured personal loans. Ours is a modern and innovative form of lending that is not designed to build up long term debt. Just borrow what is required and pay it back quickly. CFA members offer quick access to small sums. Delivery is both traditional through high street offices and innovative via the internet. CFA members are licensed and regulated by the Office of Fair Trading.

The aims of the CFA are to promote responsible lending and borrowing, to keep members up to date on changing legislation and to build relationships with consumer groups, government departments and other financial services organisations. The CFA encourages the highest standards among its members and their staff in terms of transparency, customer service and responsible lending.

Consumer Finance Association members:

• Offer short term loans geared to the borrowing needs of customers
• Assess that customers can afford loans, and are able to repay them
• Provide clear, transparent customer contracts and communications
• Treat customers in a helpful, courteous manner and deliver high standards of service
• Maintain high levels of customer satisfaction

Consumer Finance Association members do not:

• Target people with debt problems
• Lend to people who they believe cannot afford to repay
• Deal with customers if there is any question about their identity or authenticity